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Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014
(in million U.S. dollars)
Volkswagen (brand): ad spend in the U.S. 2012-2014
The graph shows data on Volkswagen Group's advertising spending its Volkswagen brand in the United States from 2012 to 2014. The company invested 394 million U.S. dollars in measured media advertising of the brand in 2012. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014
(in million U.S. dollars)
Spending in million U.S. dollars
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Sources

Release date

September 2015

Region

United States

Survey time period

2012 to 2014

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Figures for 2012 and 2013 come from an earlier AdAge publication.

Volkswagen (brand): ad spend in the U.S. 2012-2014
The graph shows data on Volkswagen Group's advertising spending its Volkswagen brand in the United States from 2012 to 2014. The company invested 394 million U.S. dollars in measured media advertising of the brand in 2012. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
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