Volkswagen (brand): ad spend in the U.S. 2012-2014
Volkswagen's reputation fell significantly.
The graph shows data on Volkswagen Group's advertising spending its Volkswagen brand in the United States from 2012 to 2014. The company invested 394 million U.S. dollars in measured media advertising of the brand in 2012. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal,