Volkswagen (brand): ad spend in the U.S. 2012-2014

Published by Statista Research Department, Sep 21, 2015
The graph shows data on Volkswagen Group's advertising spending its Volkswagen brand in the United States from 2012 to 2014. The company invested 394 million U.S. dollars in measured media advertising of the brand in 2012. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.

Volkswagen Group's advertising spending on Volkswagen (brand) in the United States from 2012 to 2014 (in million U.S. dollars)

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2015

Region

United States

Survey time period

2012 to 2014

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Figures for 2012 and 2013 come from an earlier AdAge publication.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

6

Leading advertisers

5

Leading categories

6

Connected TV

8

Consumer attitudes

7

Further related statistics

11

Further Content: You might find this interesting as well

Statistics

Topics

Volkswagen Group in the UK
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu