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Barriers to online shopping via mobile devices in the United Kingdom (UK) 2014
Barriers to online shopping via mobile devices in the United Kingdom (UK) 2014
Main barriers to mobile commerce according to the consumers in the United Kingdom (UK) in 2014
This statistic displays the common barriers of mobile commerce according to the consumers in the United Kingdom (UK) in 2014. In 2014, it was found that approximately 22 percent of responding consumers reported that they had not felt secure while shopping online on their devices.
Main barriers to mobile commerce according to the consumers in the United Kingdom (UK) in 2014
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| Share of consumers | |
|---|---|
| I don't like paying for products on a mobile device | 22.4% |
| I don't feel secure when shopping via mobile | 22.3% |
| The process of shopping on a mobile is fiddly | 16.5% |
| Mobiles don't allow you to see the products clearly | 15.5% |
| I just dislike the process of shopping via mobile | 13.8% |
| It is difficult to get a true feel when shopping via a mobile site | 12.8% |
| I like to have personal contact when I shop | 11.6% |
| Shopping via mobile takes too long | 11.6% |
| It takes too long to enter information like addresses and card numbers | 9% |
| Shopping via mobile isn't very engaging | 7.2% |
| Using mobile takes the fun out of shopping | 6.8% |
| Shopping uses too much of my data allowance | 6.7% |
| Websites tend to be slow on my mobile | 6.6% |
| It is easy to make a mistake when ordering on a mobile device | 6.3% |
| I don't really know how to use my mobile device for shooping | 6.2% |
| I don't have a good anough connection to allow me to easily shop online | 3.9% |
| My mobile devices is incompatible with many websites | 3.3% |
| My mobile device doesn't work very well | 3.1% |
| Mobile sites are poorly designed | 2.2% |
| Mobile sites don't have the full range of products | 2.2% |
| Share of consumers | |
|---|---|
| I don't like paying for products on a mobile device | 22.4% |
| I don't feel secure when shopping via mobile | 22.3% |
| The process of shopping on a mobile is fiddly | 16.5% |
| Mobiles don't allow you to see the products clearly | 15.5% |
| I just dislike the process of shopping via mobile | 13.8% |
| It is difficult to get a true feel when shopping via a mobile site | 12.8% |
| I like to have personal contact when I shop | 11.6% |
| Shopping via mobile takes too long | 11.6% |
| It takes too long to enter information like addresses and card numbers | 9% |
| Shopping via mobile isn't very engaging | 7.2% |
| Using mobile takes the fun out of shopping | 6.8% |
| Shopping uses too much of my data allowance | 6.7% |
| Websites tend to be slow on my mobile | 6.6% |
| It is easy to make a mistake when ordering on a mobile device | 6.3% |
| I don't really know how to use my mobile device for shooping | 6.2% |
| I don't have a good anough connection to allow me to easily shop online | 3.9% |
| My mobile devices is incompatible with many websites | 3.3% |
| My mobile device doesn't work very well | 3.1% |
| Mobile sites are poorly designed | 2.2% |
| Mobile sites don't have the full range of products | 2.2% |
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Description
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This statistic displays the common barriers of mobile commerce according to the consumers in the United Kingdom (UK) in 2014. In 2014, it was found that approximately 22 percent of responding consumers reported that they had not felt secure while shopping online on their devices.
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- Release date
- April 2015
- Region
- United Kingdom
- Survey time period
- April 2015
Source
- Show sources information
- Show publisher information
- Release date
- April 2015
More information
- Region
- United Kingdom
- Survey time period
- April 2015
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