Barriers to online shopping via mobile devices in the United Kingdom (UK) 2014

Published by Statista Research Department, Feb 15, 2019
This statistic displays the common barriers of mobile commerce according to the consumers in the United Kingdom (UK) in 2014. In 2014, it was found that approximately 22 percent of responding consumers reported that they had not felt secure while shopping online on their devices.

Main barriers to mobile commerce according to the consumers in the United Kingdom (UK) in 2014

Share of consumers
I don't like paying for products on a mobile device22.4%
I don't feel secure when shopping via mobile22.3%
The process of shopping on a mobile is fiddly16.5%
Mobiles don't allow you to see the products clearly15.5%
I just dislike the process of shopping via mobile13.8%
It is difficult to get a true feel when shopping via a mobile site12.8%
I like to have personal contact when I shop11.6%
Shopping via mobile takes too long11.6%
It takes too long to enter information like addresses and card numbers9%
Shopping via mobile isn't very engaging7.2%
Using mobile takes the fun out of shopping6.8%
Shopping uses too much of my data allowance6.7%
Websites tend to be slow on my mobile6.6%
It is easy to make a mistake when ordering on a mobile device6.3%
I don't really know how to use my mobile device for shooping6.2%
I don't have a good anough connection to allow me to easily shop online3.9%
My mobile devices is incompatible with many websites3.3%
My mobile device doesn't work very well3.1%
Mobile sites are poorly designed2.2%
Mobile sites don't have the full range of products2.2%
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Release date

April 2015

Region

United Kingdom

Survey time period

April 2015

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