U.S. wine consumption share 2018, by category

This statistic shows the wine consumption share in the United States in 2018, by category. In that year, the consumption of table wine took the largest share with 90.2 percent of total wine consumption in the United States.

Wine industry

Wine consumption in the United States has increased annually over the past ten years. In 2016, about 950 million gallons of wine were consumed across the nation and table wine was the most popular variety. Around 315 million 9-liter cases of table wine were expended all over the country that year. This type of wine has a low volume of alcohol content and is normally served along with food, hence the name “table” wine.

Between 2014 and 2015, Chardonnay and Cabernet Sauvignon were the most purchased wines among U.S. consumers. Chardonnay, a type of white wine, originated from Burgundy, France. It is traditionally paired with fish and chicken dishes. Franzia, Barefoot and Sutter Home were the leading table wine brands. The Franzia brand, which is known for its box wines, sold more than 12 million 9-liter cases that period. However, the Barefoot brand, which is produced in California, held the largest share of the table wine market.

In 2018, the majority of U.S. wine sales stemmed from off-premise outlets. Over 260 million cases of wine were sold off-premises in 2018. Groceries were the primary wine distribution channel in 2014, followed by liquor stores.

Wine consumption share in the United States in 2018, by category

Share of consumption
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Sources

Release date

July 2019

Region

United States

Survey time period

2018

Supplementary notes

* The publication may be purchased on the Beverage Information Group's website.

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