Main reasons for global mobile users to access voice search as of September 2015

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Share of respondents
It is quicker than going on a website or using an app.43%
I can use it while driving or at other times when I can't interact with my handset.42%
It is more fun than other search methods.38%
It is easier than going to a website or using an app38%
It is a more accurate way of searching.28%
I don't like typing on my mobile phone.21%

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This statistic gives information on the main reasons for global mobile users to access voice search as of September 2015. During the survey period, it was found that 38 percent of respondents used mobile voice search because they think it was more fun than other search methods.
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Release date
September 2015
Survey time period
September 2015
Number of respondents
1,800 respondents
Age group
16-34 years
Special properties
mobile internet users
Method of interview
Online survey
Supplementary notes
Original question: "What are your main resaons for using voice search on your mobile?"
Survey was conducted in Brazil, India, Italy, Malaysia, UK and USA

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