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Brazil: e-commerce category sales volume share 2019

Fashion and accessories was the top retail e-commerce category in terms of sales volume share in Brazil in 2019: products belonging to that category accounted for 21 percent of all online sales in the South American country throughout that year. It was followed by the entertainment category — which includes, for instance, books and consumer electronics — with a share of nearly 15 percent. In terms of revenue share, telephony topped the e-tail market in Brazil in 2019.

Most popular e-commerce categories in Brazil in 2019, by sales volume share

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Sources

Release date

February 2020

Region

Brazil

Survey time period

2019

Special properties

Based on volume of orders

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on "E-commerce in Brazil"

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