Actions taken by Spanish shoppers from their smartphone before buying in 2016

Main actions taken by smartphone users from their devices before purchasing an item in Spain in 2016

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Release date

October 2016

Region

Spain

Survey time period

September 2016

Number of respondents

1,154 respondents

Age group

16-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased as follows: "Pensando ahora en el momento que estás decidiendo realizar una compra (en la tienda, cartel publicitario, cuando te recomiendan productos, etc)/ contratar un servicio (restaurante, entrada cine o espectáculo, etc) ¿con qué frecuencia realizas estas acciones con tu Smartphone?".

The data has been pondered.

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