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Pace of change in the marketing industry according to European marketers 2016

This chart shows how marketing professionals in France, Germany, and the UK perceived the ongoing change in their industry in 2016. The chart shows that, regarding the pace of change, 19 percent of marketing professionals thought it was slowing down in the marketing industry. As to the character of change, 56 percent of respondents thought that it was dramatic.

How do you feel about the pace of change within the marketing industry?*

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Source

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to choose one from each pair.
** N (France) = 400, n (Germany) = 451, n (UK) = 450.

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