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Gen Z: trust in advertising 2015, by format

This chart shows how much Generation Z consumers (aged 15 to 20) trusted various advertising format in the first quarter of 2015. During the global survey, 57 percent of Gen Z respondents stated they somewhat or completely trusted newspaper ads.

Trust in advertising among Generation Z consumers worldwide in 1st quarter 2015, by ad format

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Release date

October 2015



Survey time period

February 23 to March 13, 2015

Number of respondents

base: n > 30,000*

Age group

15-20 years

Special properties

global average; based on the online population

Method of interview

Online survey

Supplementary notes

* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Generation Z respondents.

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Statistics on "Advertising worldwide"

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