Millennials: trust in advertising 2015, by format

This chart shows how much Millennials (aged 21 to 34) trusted various advertising format in the first quarter of 2015. During the global survey, 62 percent of respondents stated they somewhat or completely trusted newspaper ads.

Trust in advertising among Millennials worldwide in 1st quarter 2015, by ad format

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Release date

October 2015



Survey time period

February 23 to March 13, 2015

Number of respondents

base: n > 30,000*

Age group

21-34 years

Special properties

global average; based on the online population

Method of interview

Online survey

Supplementary notes

* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Millennials.

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Statistics on "Advertising worldwide"

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