Marketers' opinions on changing consumer expectations in Europe in 2016

This chart shows ways in which consumer expectations towards marketing have changed, according to marketing professionals in France, Germany, and the UK in 2016. The chart shows that among marketing professionals, 74 percent of respondents reported agreement with the statement, "consumers expect an immediate response to any post or query."

Share of marketers agreeing with statements about changing consumer expectations in France, Germany and the United Kingdom (UK) in 2016*

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Source

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "How much do you disagree or agree with each of the following statements relating to consumer expectations today?"
** N (France) = 400, n (Germany) = 451, n (UK) = 450

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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