Perceptions of an ideal marketer vs. self according to European marketers 2016

This chart shows how marketing professionals in France, Germany, and the UK imagined a marketer who, when it comes to technology, is ideal and successful, and how they perceived themselves in that same dimension. The chart shows that 52 percent of marketing professionals imagined an ideal marketer as tech savvy, but only 27 percent perceived themselves as such.

Think about the ideal, successful marketer today. How would you describe them? How would you describe yourself?

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Source

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301*

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* N (France) = 400, n (Germany) = 451, n (UK) = 450

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Statistics on "Digital marketing in the United Kingdom (UK)"

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