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Challenging trends and technologies in marketing according to European marketers 2016

Which of the following trends and technologies is most challenging for you as a marketer?*

by Statista Research Department, last edited Oct 18, 2016
Challenging trends and technologies in marketing according to European marketers 2016 This chart shows the biggest challenges that marketing professionals in France, Germany, and the UK identified among the new trends and technologies in marketing in 2016. The chart shows that 25 percent of marketers felt that big data and marketing measurement was among the most challenging developments in marketing. Up to three adjectives could be chosen in anwering the question.
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Which of the following trends and technologies is most challenging for you as a marketer?*

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