This chart shows the biggest challenges that marketing professionals in France, Germany, and the UK identified among the new trends and technologies in marketing in 2016. The chart shows that 25 percent of marketers felt that big data and marketing measurement was among the most challenging developments in marketing. Up to three adjectives could be chosen in anwering the question.
Which of the following trends and technologies is most challenging for you as a marketer?*
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Adobe. (October 18, 2016). Which of the following trends and technologies is most challenging for you as a marketer?* [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/468858/challenges-in-marketing-europe/?__sso_cookie_checker=failed
Adobe. "Which of the following trends and technologies is most challenging for you as a marketer?*." Chart. October 18, 2016. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/468858/challenges-in-marketing-europe/?__sso_cookie_checker=failed
Adobe. (2016). Which of the following trends and technologies is most challenging for you as a marketer?*. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/468858/challenges-in-marketing-europe/?__sso_cookie_checker=failed
Adobe. "Which of The following Trends and Technologies Is Most Challenging for You as a Marketer?*." Statista, Statista Inc., 18 Oct 2016, https://www.statista.com/statistics/468858/challenges-in-marketing-europe/?__sso_cookie_checker=failed
Adobe, Which of the following trends and technologies is most challenging for you as a marketer?* Statista, https://www.statista.com/statistics/468858/challenges-in-marketing-europe/?__sso_cookie_checker=failed (last visited February 08, 2025)
Which of the following trends and technologies is most challenging for you as a marketer?* [Graph], Adobe, October 18, 2016. [Online]. Available: https://www.statista.com/statistics/468858/challenges-in-marketing-europe/?__sso_cookie_checker=failed