Current strengths in marketing activities according to European marketers 2015

This chart shows how marketing professionals in France, Germany, and the UK rated their company's current performance in certain marketing activities in 2015. The chart shows that marketing professionals in France, Germany, and the UK on average gave their own company a 44 percent rating regarding brand building.

Please tell us how well you feel your company is currently performing on each of the following.*

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Source

Release date

June 2015

Region

France, Germany, United Kingdom

Survey time period

March 31 to April 16, 2015

Number of respondents

1,311**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to rate each item.
** N (France) = 433, n (UK) = 451, n (Germany) = 427.

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