Advertising response in the Philippines 2015, by medium

The graph presents data on advertising response in the Philippines in the first quarter of 2015, broken down by medium. During a survey, 70 percent of respondents stated they always or sometimes took action on radio ads.

Do you take action on the following forms of advertising/recommendation?

Share of respondents who took action
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Sources

Release date

October 2015

Region

Philippines

Survey time period

Q1 2015

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

Nielsen surveyed more than 30,000 respodents from 60 countries. A separate number of respondents for the Philippines only was not provided by the source.

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