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Marketing tactics by future importance according to European marketers in 2016

Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now.*

Marketing tactics by future importance according to European marketers in 2016 This chart shows the importance marketing marketing professionals in France, Germany, and the UK attached to certain marketing tactics in 2016 in the next 12 months and three years. The chart shows that marketing professionals in France, Germany, and the UK on average rate the importance of e-commerce at 51 percent when it comes to the next 12 months, but only at 38 percent when it comes to the next three years.
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Please select the marketing tactics you believe will be most critical for marketers to be focusing on 12 months and three years from now.*

Next 12 monthsNext three years
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This chart shows the importance marketing marketing professionals in France, Germany, and the UK attached to certain marketing tactics in 2016 in the next 12 months and three years. The chart shows that marketing professionals in France, Germany, and the UK on average rate the importance of e-commerce at 51 percent when it comes to the next 12 months, but only at 38 percent when it comes to the next three years.
Show more
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