Most resonant ad messages in Asia 2015, by country

Most resonant advertising message types in select countries in Asia in 1st quarter 2015

Most resonant ad messages in Asia 2015, by country The statistic shows most resonant advertising message types in select countries in Asia in the first quarter of 2015. It was found that family-oriented ads were most likely to resonate with Vietnamese consumers, with 59 percent of respondents from Vietnam stating they found such ads appealing.
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Most resonant advertising message types in select countries in Asia in 1st quarter 2015

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IndonesiaMalaysiaPhilippinesSingaporeThailandVietnamSouth Eastern Asia
Real-life54%51%65%43%52%46%54%
Family-oriented43%47%62%43%36%59%51%
Health-themed42%43%57%30%41%49%47%
Value-oriented32%49%50%42%56%45%44%
Humorous47%36%42%39%27%49%42%
IndonesiaMalaysiaPhilippinesSingaporeThailandVietnamSouth Eastern Asia
Real-life54%51%65%43%52%46%54%
Family-oriented43%47%62%43%36%59%51%
Health-themed42%43%57%30%41%49%47%
Value-oriented32%49%50%42%56%45%44%
Humorous47%36%42%39%27%49%42%
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The statistic shows most resonant advertising message types in select countries in Asia in the first quarter of 2015. It was found that family-oriented ads were most likely to resonate with Vietnamese consumers, with 59 percent of respondents from Vietnam stating they found such ads appealing.
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