Most invested-in marketing channels Europe 2021

During a survey carried out among owners and directors of small and medium-sized enterprises from Belgium, France, Germany, the Netherlands and Spain, 14.5 percent of respondents stated they would be investing in social media marketing in 2021; 13.3 percent said they were planning to invest in traditional advertising.

Most invested-in marketing areas among SMEs in Western Europe in 2021

Characteristic	Share of respondents
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Release date

February 2021

More information

Region

Europe

Survey time period

November 27 to December 7, 2020

Number of respondents

498 respondents

Special properties

among owners or directors of small and medium-sized enterprises (SMEs) from Belgium, France, Germany, the Netherlands and Spain

Method of interview

Online survey

Supplementary notes

Original question: "In what area(s) will you invest in 2021?"
An SME (small and medium sized enterprise) is defined as a company with fewer than 250 employees and a maximum of 50 million euros annual revenue.

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