Familiarity with new marketing terms among European marketers in 2015

This chart shows the last time marketing professionals in France, Germany, and the UK had heard about a new marketing channel or term, in 2015. The chart shows that four percent of marketing professionals reported having heard about a new marketing term or channel just the day before.

When was the last time you heard about a marketing channel or term (technology, social media site, etc.) that you were not familiar with?

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Source

Release date

June 2015

Region

France, Germany, United Kingdom

Survey time period

March 31 to April 16, 2015

Number of respondents

1,311*

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* N (France) = 433, n (UK) = 451, n (Germany) = 427.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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