During a survey carried out among owners and directors of small and medium-sized enterprises from Belgium, France, Germany, the Netherlands and Spain, 14.5 percent of respondents stated they would be investing in social media marketing in 2021; 13.3 percent said they were planning to invest in traditional advertising.
Most invested-in marketing areas among SMEs in Western Europe in 2021
among owners or directors of small and medium-sized enterprises (SMEs) from Belgium, France, Germany, the Netherlands and Spain
Method of interview
Online survey
Supplementary notes
Original question: "In what area(s) will you invest in 2021?"
An SME (small and medium sized enterprise) is defined as a company with fewer than 250 employees and a maximum of 50 million euros annual revenue.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sortlist. (February 18, 2021). Most invested-in marketing areas among SMEs in Western Europe in 2021 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/468937/marketing-investment-channel-europe/?__sso_cookie_checker=failed
Sortlist. "Most invested-in marketing areas among SMEs in Western Europe in 2021." Chart. February 18, 2021. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/468937/marketing-investment-channel-europe/?__sso_cookie_checker=failed
Sortlist. (2021). Most invested-in marketing areas among SMEs in Western Europe in 2021. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/468937/marketing-investment-channel-europe/?__sso_cookie_checker=failed
Sortlist. "Most Invested-in Marketing Areas among Smes in Western Europe in 2021." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/468937/marketing-investment-channel-europe/?__sso_cookie_checker=failed
Sortlist, Most invested-in marketing areas among SMEs in Western Europe in 2021 Statista, https://www.statista.com/statistics/468937/marketing-investment-channel-europe/?__sso_cookie_checker=failed (last visited February 18, 2025)
Most invested-in marketing areas among SMEs in Western Europe in 2021 [Graph], Sortlist, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/468937/marketing-investment-channel-europe/?__sso_cookie_checker=failed