Over-/underrepresented roles in marketing according to European marketers 2016

This chart shows which roles in marketing were over- or underrepresented according to marketing professionals in France, the UK, and Germany, in 2016. The chart shows that 32 percent of marketing professionals thought that mobile marketers were underrepresented at their company, while 14 percent thought that they were overrepresented.

Are the following roles underrepresented or overrepresented within your company today?

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Source

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301*

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* N (France) = 400, n (Germany) = 451, n (UK) = 450.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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