Canada holiday gift pre-purchase online research intent 2015, by category

The statistic present the leading categories of gifts that Canadian consumers are planning to research online before purchasing in person as of August 2015. According to the findings, 29 percent of consumers in Canada said they intended to compare available options online before purchasing toys in-store, while 36 percent said they meant to do the same before purchasing gifts within the apparel and accessories category.

Leading categories of holiday gifts that Canadian consumers plan to research online before buying in person as of August 2015

Share of respondents
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Source

Release date

September 2015

Region

Canada

Survey time period

August 26 to 28, 2015

Number of respondents

total n = 2,009

Special properties

Canadian respondents accounted for approximately 4.37 percent of the total sample

Method of interview

Online interview

Supplementary notes

Original question: "In which of the following categories do you plan to compare options online before making a purchase in person?"

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