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Leading categories of holiday gifts that Canadian consumers plan to research online before buying in person as of August 2015

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Canada holiday gift pre-purchase online research intent 2015, by category The statistic present the leading categories of gifts that Canadian consumers are planning to research online before purchasing in person as of August 2015. According to the findings, 29 percent of consumers in Canada said they intended to compare available options online before purchasing toys in-store, while 36 percent said they meant to do the same before purchasing gifts within the apparel and accessories category.
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Description Source More information
The statistic present the leading categories of gifts that Canadian consumers are planning to research online before purchasing in person as of August 2015. According to the findings, 29 percent of consumers in Canada said they intended to compare available options online before purchasing toys in-store, while 36 percent said they meant to do the same before purchasing gifts within the apparel and accessories category.
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Release date
September 2015
Region
Canada
Survey time period
August 26 to 28, 2015
Number of respondents
total n = 2,009
Special properties
Canadian respondents accounted for approximately 4.37 percent of the total sample
Method of interview
Online interview
Supplementary notes
Original question: "In which of the following categories do you plan to compare options online before making a purchase in person?"

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