Celebrity Cruises: ad spend in the U.S. 2014

The timeline shows Royal Caribbean Cruises advertising spending on its brand Celebrity Cruises in the United States in 2009 and 2014. In 2014, 24 million U.S. dollars were invested in measured media advertising the brand.

Royal Caribbean Cruises advertising spending on Celebrity Cruises in the United States in 2009 and 2014 (in million U.S. dollars)

Characteristic	Spending in millions U.S. dollars
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Release date

September 2014

More information

Region

United States

Survey time period

2009 and 2014

Special properties

measured media

Supplementary notes

* The source states than Royal Caribbean Cruises spent "just more than $20 million" on the Celebrity Cruises brand.
Figure for 2009 comes from an earlier AdAge article.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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