Amazon was the largest advertiser on TikTok in the United States between January 1 and May 1, 2022, having invested 22.5 million U.S. dollars in ads on the video platform. HBO ranked second, with an expenditure of 19 million U.S. dollars.
Leading TikTok advertisers in the United States between January 1 and May 1, 2022, by spending (in million U.S. dollars)
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Statistics on TikTok marketing
Market overview
8
- Basic Statistic Key financial figures of ByteDance 2021
- Premium Statistic Revenue breakdown of ByteDance 2021, by segment
- Premium Statistic Estimated global ad revenue of ByteDance 2022, by platform
- Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
- Premium Statistic TikTok ad revenue worldwide 2020-2026
- Premium Statistic TikTok Google Play revenue in leading markets Q2 2022
- Premium Statistic TikTok iOS revenue in leading markets Q2 2022
- Premium Statistic TikTok/Douyin: brand value 2021-2023
TikTok's usage for marketing purposes
8
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Social media platforms with highest ROI worldwide 2022
- Premium Statistic Use of social media ads among marketers worldwide 2022, by platform
- Premium Statistic Video platforms used for marketing purposes worldwide 2022
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Basic Statistic TikTok: ads removed 2021-2022
Creators/influencers
7
- Premium Statistic Most-followed TikTok accounts worldwide 2022
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Number of supernova creators on TikTok worldwide 2022
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic Most-followed English-language TikTok creators worldwide 2022
- Premium Statistic Most-followed virtual creators on TikTok worldwide 2022
Metrics
5
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Engagement rates of virtual creators on TikTok worldwide 2022
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
Competitors
8
- Premium Statistic Largest media companies worldwide 2021
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
- Premium Statistic Growth of social media ad revenue worldwide 2022, by platform
- Premium Statistic Most valuable media brands 2022
- Premium Statistic Fastest growing media brands 2022
- Premium Statistic Highest valued unicorn companies worldwide 2022
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Premium Statistic Social networks offering the best social commerce experience worldwide 2022
Audience and user behavior
7
- Basic Statistic TikTok: number of global users 2020-2025
- Premium Statistic Countries with the most TikTok users 2023
- Premium Statistic TikTok: distribution of global audiences 2023, by age and gender
- Premium Statistic TikTok user engagement in selected markets 2020-2021
- Premium Statistic TikTok shopping behavior worldwide 2022
- Premium Statistic Mobile AR active users worldwide 2021, by platform
- Basic Statistic Daily social media apps global engagement Q2 2022
Further related statistics
21
- Share of social media advertising audience in Finland 2023, by age and gender
- Social media advertising market size in Japan 2020-2027
- Features of social media advertising in the UK 2022
- Attitudes towards the usage of generative AI for social media ads in the U.S. 2022
- Distribution of Meta's advertising audience in Hungary 2023, by age and gender
- Areas of social media advertising execution that need improvement worldwide 2022
- Social media ad spend worldwide 2021-2028
- Appeal of generative AI images in social media advertising in the U.S. 2023
- Trust in social media advertising worldwide 2021
- Influence of social media advertising in Dutch-speaking part of Belgium 2019-2020
- Social media ad spend in France 2019-2022
- Social media ad spending worldwide 2017-2026, by device
- Social media ad spend in Europe 2016-2021
- Social media ad techniques used in healthcare advertising in the U.S. 2022
- Total TikTok ad reach in South Korea 2023, by gender
- Leading social media advertisers in the U.S. 2020
- Social media ads CPM worldwide 2021-2022
- Social media ads CTR worldwide 2021-2022
- Social media ad spend in Canada 2020-2021
- Social media ad spend growth worldwide 2021-2022
- Social media ad spending in Germany 2017-2027, by device
Further Content: You might find this interesting as well
Pathmatics. (May 5, 2022). Leading TikTok advertisers in the United States between January 1 and May 1, 2022, by spending (in million U.S. dollars) [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/469106/tiktok-advertisers-usa/?_ga=1.141453362.1002115050.1481103797
Pathmatics. "Leading TikTok advertisers in the United States between January 1 and May 1, 2022, by spending (in million U.S. dollars)." Chart. May 5, 2022. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/469106/tiktok-advertisers-usa/?_ga=1.141453362.1002115050.1481103797
Pathmatics. (2022). Leading TikTok advertisers in the United States between January 1 and May 1, 2022, by spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/469106/tiktok-advertisers-usa/?_ga=1.141453362.1002115050.1481103797
Pathmatics. "Leading Tiktok Advertisers in The United States between January 1 and May 1, 2022, by Spending (in Million U.S. Dollars)." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/469106/tiktok-advertisers-usa/?_ga=1.141453362.1002115050.1481103797
Pathmatics, Leading TikTok advertisers in the United States between January 1 and May 1, 2022, by spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/469106/tiktok-advertisers-usa/?_ga=1.141453362.1002115050.1481103797 (last visited March 24, 2023)
Leading TikTok advertisers in the United States between January 1 and May 1, 2022, by spending (in million U.S. dollars) [Graph], Pathmatics, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/469106/tiktok-advertisers-usa/?_ga=1.141453362.1002115050.1481103797