Millennials aged 25 to 34 years were the largest group of digital buyers in the United States. As of February 2020, this particular demographic group accounted for 20.2 percent of digital buyers in the United States. The second-largest online buyer audience were 35 to 44 year olds who accounted for 17.2 percent of U.S. digital buyers.
Distribution of digital buyers in the United States as of February 2020, by age group
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eMarketer. (March 26, 2020). Distribution of digital buyers in the United States as of February 2020, by age group [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/?__sso_cookie_checker=failed
eMarketer. "Distribution of digital buyers in the United States as of February 2020, by age group." Chart. March 26, 2020. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/?__sso_cookie_checker=failed
eMarketer. (2020). Distribution of digital buyers in the United States as of February 2020, by age group. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/?__sso_cookie_checker=failed
eMarketer. "Distribution of Digital Buyers in The United States as of February 2020, by Age Group." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/?__sso_cookie_checker=failed
eMarketer, Distribution of digital buyers in the United States as of February 2020, by age group Statista, https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/?__sso_cookie_checker=failed (last visited January 23, 2025)
Distribution of digital buyers in the United States as of February 2020, by age group [Graph], eMarketer, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/469184/us-digital-buyer-share-age-group/?__sso_cookie_checker=failed
