Marketing influence on purchase decision Canada 2014

The graph shows the percentage of young consumers in Canada who agree that selected promotional activities have influenced them to make a purchase as of April 2014. During the survey period it was found that 47 percent of responding young Canadians purchased products or services after being exposed to TV ads. The same was true for 29 percent of respondents who saw online advertising.

Percentage of young consumers in Canada who agree that selected promotional activities influenced their purchase decision as of April 2014

Characteristic	Agreee	Neutral	Disagree	Don't know
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Release date

May 2014

More information

Region

Canada

Survey time period

April 9 to 24, 2014

Number of respondents

1,254 respondents

Age group

16-24 years

Special properties

English-speaking Canadians

Method of interview

Online survey

Supplementary notes

The original question: "I have made a product/service purchase after being exposed to the following type of promotional activities". The source does not provide information as to the missing percentage points.

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