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Marketing methods influencing purchase decision among young Canadians 2014
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Marketing methods influencing purchase decision among young Canadians 2014
Percentage of young consumers in Canada who agree that selected promotional activities influenced their purchase decision as of April 2014
The graph shows the percentage of young consumers in Canada who agree that selected promotional activities have influenced them to make a purchase as of April 2014. During the survey period it was found that 47 percent of responding young Canadians purchased products or services after being exposed to TV ads. The same was true for 29 percent of respondents who saw online advertising.
Percentage of young consumers in Canada who agree that selected promotional activities influenced their purchase decision as of April 2014
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Description
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The graph shows the percentage of young consumers in Canada who agree that selected promotional activities have influenced them to make a purchase as of April 2014. During the survey period it was found that 47 percent of responding young Canadians purchased products or services after being exposed to TV ads. The same was true for 29 percent of respondents who saw online advertising.
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- Release date
- May 2014
- Region
- Canada
- Survey time period
- April 9 to 24, 2014
- Number of respondents
- 1,254 respondents
- Age group
- 16-24 years
- Special properties
- English-speaking Canadians
- Method of interview
- Online survey
- Supplementary notes
- The original question: "I have made a product/service purchase after being exposed to the following type of promotional activities". The source does not provide information as to the missing percentage points.
Source
- Show sources information
- Show publisher information
- Release date
- May 2014
More information
- Region
- Canada
- Survey time period
- April 9 to 24, 2014
- Number of respondents
- 1,254 respondents
- Age group
- 16-24 years
- Special properties
- English-speaking Canadians
- Method of interview
- Online survey
- Supplementary notes
- The original question: "I have made a product/service purchase after being exposed to the following type of promotional activities". The source does not provide information as to the missing percentage points.
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- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
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- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
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- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
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