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Frequency with which consumers in Canada use an internet connected device while watching TV as of October 2014, by age group
TV second screen usage frequency in Canada 2014, by age
The statistic presents information on the frequency with which consumers in Canada used internet connected devices while watching traditional TV as of October 2014, broken down by age group. According to the findings, 65 percent of responding Millennials admitted to daily second-screening while watching TV, while 20 percent said they used another device during TV consumption on a weekly basis.
Frequency with which consumers in Canada use an internet connected device while watching TV as of October 2014, by age group
TotalMillennials (18-34 years)Gen X (35-49 years)Boomers (50-69 years)Pre-Boomer Seniors (70 years and older)
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TV second screen usage frequency in Canada 2014, by age
The statistic presents information on the frequency with which consumers in Canada used internet connected devices while watching traditional TV as of October 2014, broken down by age group. According to the findings, 65 percent of responding Millennials admitted to daily second-screening while watching TV, while 20 percent said they used another device during TV consumption on a weekly basis.
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Statistics on "Second screen usage"
  • Devices and usage
  • User demographics
  • Second screen activities
  • Social media
  • Sports
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