This statistic gives an overview of British adults' willingness to pay more for products provided by financial services companies which operate according to ethical principles in the United Kingdom (UK) in 2014. The majority of respondents, 71 percent, reported they were not willing to pay more. Further 18 percent would pay up to five percent more for ethical business.
United Kingdom: Would you be willing to pay more for a product, such as an insurance premium or credit card, to a financial service company with financially ethical behavior?
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Populus, & Social Market Foundation. (August 31, 2014). United Kingdom: Would you be willing to pay more for a product, such as an insurance premium or credit card, to a financial service company with financially ethical behavior? [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/469748/united-kingdom-financial-services-ethics-pay-more-adults/?__sso_cookie_checker=failed
Populus, und Social Market Foundation. "United Kingdom: Would you be willing to pay more for a product, such as an insurance premium or credit card, to a financial service company with financially ethical behavior?." Chart. August 31, 2014. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/469748/united-kingdom-financial-services-ethics-pay-more-adults/?__sso_cookie_checker=failed
Populus, Social Market Foundation. (2014). United Kingdom: Would you be willing to pay more for a product, such as an insurance premium or credit card, to a financial service company with financially ethical behavior?. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/469748/united-kingdom-financial-services-ethics-pay-more-adults/?__sso_cookie_checker=failed
Populus, and Social Market Foundation. "United Kingdom: Would You Be Willing to Pay More for a Product, Such as An Insurance Premium or Credit Card, to a Financial Service Company with Financially Ethical Behavior?." Statista, Statista Inc., 31 Aug 2014, https://www.statista.com/statistics/469748/united-kingdom-financial-services-ethics-pay-more-adults/?__sso_cookie_checker=failed
Populus & Social Market Foundation, United Kingdom: Would you be willing to pay more for a product, such as an insurance premium or credit card, to a financial service company with financially ethical behavior? Statista, https://www.statista.com/statistics/469748/united-kingdom-financial-services-ethics-pay-more-adults/?__sso_cookie_checker=failed (last visited January 18, 2025)
United Kingdom: Would you be willing to pay more for a product, such as an insurance premium or credit card, to a financial service company with financially ethical behavior? [Graph], Populus, & Social Market Foundation, August 31, 2014. [Online]. Available: https://www.statista.com/statistics/469748/united-kingdom-financial-services-ethics-pay-more-adults/?__sso_cookie_checker=failed
