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Canada: leading challenges of video advertising 2014

Published by Statista Research Department, Jan 14, 2015
The statistic presents the leading challenges of video advertising according to marketers in Canada as of October 2014. The source found that the majority of responding Canadian marketing professionals believed that measuring video advertising performance was difficult, while 36 percent said that achieving sufficient reach for their video campaigns was the biggest challenge.

Leading challenges of video advertising according to marketers in Canada as of October 2014

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Source

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Release date

January 2015

Region

Canada

Survey time period

September and October 2014

Number of respondents

104 respondents

Special properties

marketing professionals working in a marketing-related or executive-level role

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Digital advertising in North AmericaAdvertising industry in the United StatesDigital advertising in the U.S.Advertising industry in CanadaMobile advertising and marketing in the U.S.
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