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Canada book buyers: impulse vs. planned purchases 2013

The graph presents the percentage of buyers in Canada who made planned and impulse book purchases in 2013. According to the findings, 35 percent of responding consumers in the country said they planned both the time and the title of their literary purchase, while 24 percent admitted to have bought their book entirely on impulse.

Percentage of book buyers in Canada who made planned vs. impulse book purchases in 2013

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Release date

December 2014



Survey time period

January to December 2013

Number of respondents

5,628 respondents

Age group

18 years and older

Special properties

among respondents who purchased a minimum of one book of any format in the prior month

Method of interview

Online panel

Supplementary notes

Regions are comprised of the following provinces and territories:
- West: British Columbia and Northern Territories (Yukon, Norhtwest Territories, Nunavut - residents of these terrirtories comprise lees than 0.2 percent of the total sample in the study)
- Prairies: Alberta, Saskatchewan and Manitoba
- Central: Ontario and Quebec
- Atlantic: Newfoundland and Labrador, New Brunswick, Prince Edward Island and Nova Scotia

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Statistics on "Media in Canada"

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