Leading internet advertisers in Russia 2018

Russian telecommunications operator MTS had the largest spending on online advertising in the country in 2018, measuring at approximately 3.9 billion Russian rubles. The second position was occupied by Kupishoes, or Lamoda.ru, whose total budget on internet banners, outstream (OLV), programmatic real-time bidding (RTB), contextual, and cost per acquisition (CPA) advertising was under 2.9 billion Russian rubles.

Leading internet advertisers in Russia in 2018, by advertising spending*

Spending in million Russian rubles
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Release date

April 2019



Survey time period


Supplementary notes

* Includes VAT.
AdIndex estimate based on data by Mediascope, Espar analytics, and DigitalBudget.

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Statistics on "BRICS advertising"

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