This statistic depicts Aviva customers reaction in response to witnessing what they would consider unethical or unfair financial business behavior in the United Kingdom (UK) in 2014. Twelve percent of respondents said that they would not change their habits or provider in when faced with such a situation
Aviva customers who changed or not their consumption habits or their provider in response to unethical or unfair corporate behavior in the United Kingdom (UK) in 2014
The question was asked by the source as follows: "Have you ever changed your consumption habits in response to the corporate behaviour of a business, i.e have you stopped purchasing a product or changed service providers as a result of something you felt was unethical or unfair that business had done?"
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Populus, & Social Market Foundation. (August 31, 2014). Aviva customers who changed or not their consumption habits or their provider in response to unethical or unfair corporate behavior in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved June 03, 2020, from https://www.statista.com/statistics/471494/united-kingdom-business-ethics-aviva-customers-changing-providers/
Populus, und Social Market Foundation. "Aviva customers who changed or not their consumption habits or their provider in response to unethical or unfair corporate behavior in the United Kingdom (UK) in 2014." Chart. August 31, 2014. Statista. Accessed June 03, 2020. https://www.statista.com/statistics/471494/united-kingdom-business-ethics-aviva-customers-changing-providers/
Populus, Social Market Foundation. (2014). Aviva customers who changed or not their consumption habits or their provider in response to unethical or unfair corporate behavior in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: June 03, 2020. https://www.statista.com/statistics/471494/united-kingdom-business-ethics-aviva-customers-changing-providers/
Populus, and Social Market Foundation. "Aviva Customers Who Changed or Not Their Consumption Habits or Their Provider in Response to Unethical or Unfair Corporate Behavior in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 31 Aug 2014, https://www.statista.com/statistics/471494/united-kingdom-business-ethics-aviva-customers-changing-providers/
Populus & Social Market Foundation, Aviva customers who changed or not their consumption habits or their provider in response to unethical or unfair corporate behavior in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/471494/united-kingdom-business-ethics-aviva-customers-changing-providers/ (last visited June 03, 2020)
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