Most valuable European insurance brands in 2015

This statistic illustrates a ranking of the most valuable insurance brands domiciled in Europe as of June 2015. German insurance company Allianz was ranked on the highest position with a brand value reaching 21 billion U.S. dollars. Second in the ranking was Axa domiciled in France, with 19.5 billion U.S. dollars in brand value.

Most valuable insurance brands domiciled in selected European countries in 2015*

Brand value in million U.S. dollars
Allianz (Germany)20,937
Axa (France)19,529
Generali Group (Italy)13,002
Prudential (UK)7,877
Zurich (Switzerland)7,554
Swiss Re (Switzerland)6,360
Aviva (UK)6,194
Munich Re (Germany)5,866
ING (Netherlands)4,539
CNP Assurances (France)4,480
Ergo (Germany)4,428
Aegon (Netherlands)4,171
Ace (Switzerland)3,194
Mapfre (Spain)3,150
Scottish Widows (UK)2,665
Hannover Re (Germany)2,500
RSA (UK)2,303
BUPA (UK)2,269
Swiss Life (Switzerland)2,053
Jackson National Life
Insurance Company (UK)
Aon (UK)1,936
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Release date

June 2015



Survey time period

June 2015

Supplementary notes

* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.

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