Programmatic share in mobile display ad spend in Canada 2014-2017

The timeline presents information on the share of programmatic in mobile display advertising spending in Canada in 2014 and provides a forecast until 2017. According to the source, programmatic spending will account for 54 percent of mobile display ad expenditures in 2015.

Share of programmatic in total mobile display advertising spending in Canada from 2014 to 2017

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Release date

October 2015



Survey time period


Supplementary notes

* Forecast.
Mobile display ads transacted via an API, inlcuding everything from publisher-erected APIs to more standardized RTB technology; inlcudes native ads and ads on social networks; ad spending on tablets is included.

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Statistics on "BRICS advertising"

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