Canada: perception of ad trustworthiness 2015, by medium

The statistic presents information on the perception of trustworthiness of advertising according to consumers in Canada as of January 2015, broken down by medium. It was found that 53 percent of responding Canadian consumers believed that advertising they saw in newspapers was somewhat trustworthy, with 30 percent or respondents thinking it could not be trusted at all.

Perception of trustworthiness of advertising according to consumers in Canada as of January 2015, by medium

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Source

Release date

September 2015

Region

Canada

Survey time period

January 2015

Number of respondents

1,052 respondents

Age group

18 years and older

Special properties

very trustworthy (9-7); somewhat trustworthy (4-6); not trustworthy (1-3);

Method of interview

Online survey

Supplementary notes

The original question: "On a scale from 1 to 9 where 1 is “not at all trustworthy” and 9 is “very trustworthy”, how trustworthy do you find the following types of advertisements? Advertisements you see/hear..."

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