Trust in advertising in Canada 2021, by medium

Perceived accuracy and/or truthfulness of advertising in selected media in Canada as of fall 2021

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Release date

April 2022

Region

Canada

Survey time period

fall 2021

Number of respondents

1,604 respondents

Age group

18 years and older

Supplementary notes

Original question. "Thinking about advertising across different types of media, how truthful/accurate do you think the advertising you read, see or hear is for each of the following?" During the survey, the respondents were also allowed to pick the answers: "Not at all truthful/accurate" and "Not applicable/not familiar." The source does not provide the share of respondents who provided these two answers. However, it states, the answers garnered two percent of responses or fewer.
The source does not provide information on survey methodology. The date provided is the publication date.

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