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Canada: perception of online ad trustworthiness 2015, by age

Percentage of consumers who perceive online advertising as trustworthy in Canada as of January 2015, by age group

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Release date

September 2015

Region

Canada

Survey time period

January 2015

Number of respondents

1,052 respondents

Age group

18 years and older

Special properties

marked as very trustworthy (9-7) or somewhat trustworthy (4-6)

Method of interview

Online survey

Supplementary notes

The original question: "On a scale from 1 to 9 where 1 is “not at all trustworthy” and 9 is “very trustworthy”, how trustworthy do you find the following types of advertisements? Advertisements you see online."

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Key indicators

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