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Canada: reasons for lack of trust in online ads 2015

The statistic presents the leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015. It was found that 30 percent of responding Canadian consumers believed online advertising to be manipulative and false, while 16 percent distrusted online ads because they could lead to scams or phishing.

Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015

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Source

Release date

September 2015

Region

Canada

Survey time period

January 2015

Number of respondents

586 respondents

Age group

18 years and older

Special properties

marked as not trustworthy (1-3)

Method of interview

Online survey

Supplementary notes

The original question: "On a scale from 1 to 9 where 1 is “not at all trustworthy” and 9 is “very trustworthy”, how trustworthy do you find the following types of advertisements? Advertisements you see online."

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