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Millennial moms' perception of pay TV subscription in Canada 2014

The statistic presents information on the attitude towards paying for cable or satellite TV among Millennial moms in Canada in 2014. According to the findings, 24 percent of responding young mothers in the country had never subscribed to pay TV and 16 percent cancelled their previous subscription.

Attitude towards paying for cable or satellite TV among Millennial mothers in Canada in 2014

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Release date

February 2015



Survey time period

November 3 to December 21, 2014

Number of respondents

850 respondents

Age group

18-32 years

Special properties

Moms pregnant or with children 0 to 8 years old

Supplementary notes

Original question: "What is your position when it comes to paying for satellite or cable TV?"

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