Millennial moms' in-store shopping smartphone activities in Canada 2014

The statistic presents the leading in-store smartphone shopping activities according to Millennial mothers in Canada in 2014. It was found that 46 percent of responding young moms in the country searched for or read product reviews on their smartphones while shopping in-store.

Leading in-store shopping smartphone activities according to Millennial mothers in Canada in 2014

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Release date

February 2015



Survey time period

November 3 to December 21, 2014

Number of respondents

850 respondents

Age group

18-32 years

Special properties

Moms pregnant or with children 0 to 8 years old

Supplementary notes

Original question posed to reposndents using smartphones when out shopping: "How do you use your smartphone when in-stores or out shopping?"

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Statistics on "Internet usage of Millennials in the United States"

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