UK omnichannel survey: factors influencing in-store over online purchases 2015

Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online?

by Statista Research Department, last edited Aug 30, 2015
UK omnichannel survey: factors influencing in-store over online purchases 2015 This statistic presents the results of a 2015 omnichannel retail survey, asking customers in the United Kingdom which factors would make them more likely to purchase products from a physical store rather than online. Over half of respondents agreed that being able to try the product before purchasing would make them more likely to make the purchase in-store.
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Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online?

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Share of respondents
Being able to try the product before purchasing in-store56
Avoiding delivery charges or problems46
Cheaper prices in-store than online42
Instant gratification41
Supporting local retailers37
Easy returns processes35
Price matching with competitors27
Needing/receiving helpful advice from friendly staff26
Enjoyable experience with friends/family in-store23
Ability to purchase items ordered online from the store18
Ability to order goods online in-store7
Nothing5
Don't know4
Other3
Share of respondents
Being able to try the product before purchasing in-store56
Avoiding delivery charges or problems46
Cheaper prices in-store than online42
Instant gratification41
Supporting local retailers37
Easy returns processes35
Price matching with competitors27
Needing/receiving helpful advice from friendly staff26
Enjoyable experience with friends/family in-store23
Ability to purchase items ordered online from the store18
Ability to order goods online in-store7
Nothing5
Don't know4
Other3
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by Statista Research Department, last edited Aug 30, 2015
This statistic presents the results of a 2015 omnichannel retail survey, asking customers in the United Kingdom which factors would make them more likely to purchase products from a physical store rather than online. Over half of respondents agreed that being able to try the product before purchasing would make them more likely to make the purchase in-store.
Show more
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