Importance vs. usage of marketing channels according to European marketers in 2016

This chart shows marketing devices and channels and the share of marketers who deem them important vs. the share of marketers who currently solve for those devices and channels. The chart shows that 84 percent of marketers considered mobile websites for a smartphone or tablet as important or very important. At the same time, only 41 percent of marketers said that they currently offered mobile websites.

For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select all that apply.
** N (France) = 400, n (Germany) = 451, n (UK) = 450.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital marketing in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.