This chart shows marketing devices and channels and the share of marketers who deem them
important vs. the share of marketers who currently solve for those devices and channels. The chart shows that 84 percent of marketers considered mobile websites for a smartphone or tablet as important or very important. At the same time, only 41 percent of marketers said that they currently offered mobile websites.
For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?*
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Marketing Automation tools market shares in Belgium 2018
- Premium Statistic Italy: retail grocery touch points used among customers 2017, by type
- Premium Statistic Italy: customer experiences with retail grocery touch points 2017, by age group
- Premium Statistic Marketing automation solutions market share in the U.S. 2023
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Use of marketing budgets on voice assistants among U.S. SMB marketers 2019
- Premium Statistic Voice assistants with highest marketing potential among U.S. SMB marketers 2019
- Premium Statistic Marketing automation technology revenue worldwide 2017-2023
About the region
10
- Premium Statistic Share of revenues spent on Point of Purchase advertising in France 2017, by segment
- Premium Statistic Digital advertising investments planned by French companies 2018, by media
- Premium Statistic Mobile applications: internal challenges related to development and management 2018
- Premium Statistic Main expectations of mobile application users in France 2018
- Premium Statistic Corporate budget devoted to mobile marketing in France in 2018
- Basic Statistic Millennials who clicked on social media links in an email in France 2018, by platform
- Premium Statistic Share of revenues spent on Point of Purchase advertising in France 2016, by clients
- Premium Statistic Number of newsletters to which people subscribed in France 2017
- Premium Statistic Penetration rate of smartphones in France 2014-2029
- Premium Statistic Number of smartphone users in France 2014-2029
Selected statistics
2
Other regions
10
- Premium Statistic B2C content marketing use North America 2022
- Premium Statistic Revenue of United Influencers Norge 2014-2018
- Basic Statistic Canada: print and online flyer exposure 2013-2014, by flyer type
- Premium Statistic Advertising and promotions spending share in Spain in 2021, by type
- Premium Statistic Companies with a content marketing strategy worldwide 2019-2022
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Level of maturity of predictive analysis of future consumer behavior in Belgium 2016
- Basic Statistic Survey on usage of social media for marketing activities in Sweden 2017
Related statistics
10
- Premium Statistic E-mail message types used to achieve email campaign goals in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Companies using different content promotion methods in Denmark 2018
- Premium Statistic companies using different content promotion methods in Norway 2018
- Premium Statistic Frequency of publishing new content among companies in Denmark 2019
- Basic Statistic Share of companies that have used social media in Denmark 2017
- Basic Statistic Survey on impact of social media on companies in Denmark 2017
Further related statistics
8
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Device usage among children to consume media in the United Kingdom (UK) 2013-2019
- Change in B2C content marketing budgets North America 2020
- ICT Development Index rankings 2017, by country
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Chinese insulin market distribution: leading companies 2011
- U.S. insulin market distribution: leading companies 2011
Further Content: You might find this interesting as well
Statistics
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Device usage among children to consume media in the United Kingdom (UK) 2013-2019
- Change in B2C content marketing budgets North America 2020
- ICT Development Index rankings 2017, by country
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Chinese insulin market distribution: leading companies 2011
- U.S. insulin market distribution: leading companies 2011
Adobe. (October 18, 2016). For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?* [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe. "For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?*." Chart. October 18, 2016. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe. (2016). For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?*. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe. "For Which Ones of The following Devices or Channels Is It Important to Deliver a Consistent Customer Experience Today? Which of The following Devices and Channels Do You Currently Solve for (I.E., Deliver Content and Consistent Customer Experience)?*." Statista, Statista Inc., 18 Oct 2016, https://www.statista.com/statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe, For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?* Statista, https://www.statista.com/statistics/473159/importance-vs-usage-of-marketing-channels-europe/ (last visited March 28, 2024)
For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?* [Graph], Adobe, October 18, 2016. [Online]. Available: https://www.statista.com/statistics/473159/importance-vs-usage-of-marketing-channels-europe/