Confidence vs. performance in marketing according to European marketers in 2015

This chart shows marketing devices and channels and the share of marketers who feel that they succed in delivering a consistent customer experience on those devices and channels, vs. the share of marketers who feel confident that they are prepared to deliver such an experience on those devices. The chart shows that 77 percent of marketers felt confident that they were prepared to deliver a consistent customer experience for laptop or desktop computers, but only 53 percent of marketers at the time succeeded in delivering such an experience on laptop or desktop computers.

In your opinion, for which ones of the following devices or channels do you succeed in delivering a consistent customer experience? For which ones of the following devices or channels are confident are you that you are prepared to deliver a consistent customer experience?

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Source

Release date

June 2015

Region

France, Germany, United Kingdom

Survey time period

March 31 to April 16, 2015

Number of respondents

1,311**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select all that apply.
** N (France) = 433, n (UK) = 451, n (Germany) = 427

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Statistics on "Digital marketing in the United Kingdom (UK)"

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