Breakdown of holiday shoppers in the U.S. 2015, by household income

The statistic depicts the results of a survey about the breakdown of holiday shoppers in the United States in 2015, by household income. The survey revealed that 40 percent of all holiday shoppers in the United States have a household income of less than 75,000 U.S. dollars per year.

Distribution of holiday shoppers in the United States by household income in 2015

Household incomeAll holiday shoppersLuxury buyers
Less than $75,00056%47%
$75,000 to $249,99940%46%
$250,000 or more4%7%
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Source

Release date

September 2015

Region

United States

Survey time period

August 14, 2015 to August 25, 2015

Number of respondents

1,690 respondents

Age group

18 years and older

Special properties

affluent consumers

Method of interview

Online interview

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