Critical partners in digital marketing according to European marketers in 2015

This chart shows which business partners and functions marketers consider the most critical to work with to make sure that their digital marketing works. The chart shows that 37 percent of respondents considered sales the most critical partner.

Which is the most critical business partner or business function you need to work with to make sure your digital marketing works?*

Percentage of respondents
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Source

Release date

June 2015

Region

France, Germany, United Kingdom

Survey time period

March 31 to April 16, 2015

Number of respondents

1,311**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select only one.
** N (France) = 433, n (UK) = 451, n (Germany) = 427

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Statistics on "Digital marketing in the United Kingdom (UK)"

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