This chart shows how much marketers in the UK think their department influences their companies' overall business strategies in 2016. The chart shows that 63 percent of UK, German and French marketers thought their deparment had a strong influence on their company's overall business strategy.
How much does your marketing department influence your company’s overall business strategy?
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Percentage of respondents
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Adobe. (February 2, 2017). How much does your marketing department influence your company’s overall business strategy? [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe. "How much does your marketing department influence your company’s overall business strategy?." Chart. February 2, 2017. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe. (2017). How much does your marketing department influence your company’s overall business strategy?. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe. "How Much Does Your Marketing Department Influence Your Company’s Overall Business Strategy?." Statista, Statista Inc., 2 Feb 2017, https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
Adobe, How much does your marketing department influence your company’s overall business strategy? Statista, https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/ (last visited September 09, 2024)
How much does your marketing department influence your company’s overall business strategy? [Graph], Adobe, February 2, 2017. [Online]. Available: https://www.statista.com/statistics/473679/influence-of-marketing-on-business-strategy-uk/
