Influence of marketing on business strategy according to European marketers in 2016

This chart shows how much marketers in the UK think their department influences their companies' overall business strategies in 2016. The chart shows that 63 percent of UK, German and French marketers thought their deparment had a strong influence on their company's overall business strategy.

How much does your marketing department influence your company’s overall business strategy?

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Source

Release date

February 2017

Region

France, Germany, United Kingdom

Survey time period

July 20 - August 2, 2016

Number of respondents

1,301 respondents

Special properties

marketers

Method of interview

Online survey

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Statistics on "Digital marketing in the United Kingdom (UK)"

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