This chart shows statements about personal approaches to marketing and the share of German marketers who feel that they reflect changes in their personal approach to marketing over the last 12 months. The chart shows that 68 percent of German marketers feel that the statement "Internet-connected devices enable marketing to permeate every aspect of consumer life" reflects a change in their personal approach to marketing which occured during the last 12 months.
Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with.
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Coronavirus: impact on the advertising and marketing industry worldwide
Overview
4
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
- Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
- Premium Statistic Change in global B2B marketing spend due to COVID-19 in 2020
Marketing strategies
8
- Premium Statistic Actions taken by digital agencies to counter coronavirus effects worldwide 2020
- Premium Statistic Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
- Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
- Premium Statistic Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
- Premium Statistic Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
- Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
- Basic Statistic Changes to B2B marketing activities due to COVID-19 in 2020
- Basic Statistic Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
Digital metrics
8
- Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
- Basic Statistic Number of #coronavirus posts by IG influencers as of March 2020, by profile size
- Basic Statistic Number of #coronavirus posts by IG influencers in selected countries as of March 2020
- Premium Statistic YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
- Basic Statistic Global Facebook ads CPM due to COVID-19 in 2020
- Basic Statistic Global Facebook ads CPC due to COVID-19 in 2020
- Premium Statistic Global CTR of marketing e-mails due to COVID-19 in 2020, by category
- Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020
Consumer perspective
7
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Premium Statistic Customer approval of brand communication due to COVID-19 worldwide 2020, by country
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Premium Statistic Openness to engage with social ads due to coronavirus worldwide in 2020, by country
- Premium Statistic Consumer perception of humor in ads during coronavirus worldwide in 2020
Further related statistics
19
- Marketing tactics by future importance according to European marketers in 2016
- Attitudes on marketers according to European marketers 2016
- Importance vs. usage of marketing channels according to European marketers in 2016
- Recent changes in marketers' approaches to marketing in Europe 2015
- Need for hires by roles in marketing according to European marketers 2014 to 2016
- Future determinants of marketing effectiveness according to European marketers 2016
- Attitudes towards marketing/marketers according to European marketers 2016
- Attitudes towards marketing/marketers according to German marketers 2015
- Level of confidence in marketing team's skills in the U.S. 2018
- Attitudes towards marketing/marketers according to European marketers 2016
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Challenging trends and technologies in marketing according to European marketers 2016
- Marketing's influence on company strategy according to European marketers 2014-2016
- Survey on the use of marketing tactics in Sweden 2016
- Driving forces of change in marketing according to European marketers in 2016
- Survey on the anticipated use of marketing tactics in Sweden 2016
- Change in outsourced marketing due to COVID-19 in the U.S. 2020
- Number of webinar invites received by marketers pre-COVID-19 in the U.S. 2020
Further Content: You might find this interesting as well
Statistics
- Marketing tactics by future importance according to European marketers in 2016
- Attitudes on marketers according to European marketers 2016
- Importance vs. usage of marketing channels according to European marketers in 2016
- Recent changes in marketers' approaches to marketing in Europe 2015
- Need for hires by roles in marketing according to European marketers 2014 to 2016
- Future determinants of marketing effectiveness according to European marketers 2016
- Attitudes towards marketing/marketers according to European marketers 2016
- Attitudes towards marketing/marketers according to German marketers 2015
- Level of confidence in marketing team's skills in the U.S. 2018
- Attitudes towards marketing/marketers according to European marketers 2016
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Challenging trends and technologies in marketing according to European marketers 2016
- Marketing's influence on company strategy according to European marketers 2014-2016
- Survey on the use of marketing tactics in Sweden 2016
- Driving forces of change in marketing according to European marketers in 2016
- Survey on the anticipated use of marketing tactics in Sweden 2016
- Change in outsourced marketing due to COVID-19 in the U.S. 2020
- Number of webinar invites received by marketers pre-COVID-19 in the U.S. 2020
Adobe. (June 2, 2015). Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with. [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/473738/changes-in-personal-approach-to-marketing-germany/
Adobe. "Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with.." Chart. June 2, 2015. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/473738/changes-in-personal-approach-to-marketing-germany/
Adobe. (2015). Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with.. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/473738/changes-in-personal-approach-to-marketing-germany/
Adobe. "Below Are Some Statements That May Reflect The Extent to Which Your Personal Approach to Marketing May Have Changed over The Last 12 Months. Please Indicate Which Ones You Agree With.." Statista, Statista Inc., 2 Jun 2015, https://www.statista.com/statistics/473738/changes-in-personal-approach-to-marketing-germany/
Adobe, Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with. Statista, https://www.statista.com/statistics/473738/changes-in-personal-approach-to-marketing-germany/ (last visited February 01, 2023)
Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with. [Graph], Adobe, June 2, 2015. [Online]. Available: https://www.statista.com/statistics/473738/changes-in-personal-approach-to-marketing-germany/