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Changes in personal approach to marketing according to German marketers 2015

Published by Statista Research Department, Jun 2, 2015
This chart shows statements about personal approaches to marketing and the share of German marketers who feel that they reflect changes in their personal approach to marketing over the last 12 months. The chart shows that 68 percent of German marketers feel that the statement "Internet-connected devices enable marketing to permeate every aspect of consumer life" reflects a change in their personal approach to marketing which occured during the last 12 months.

Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with.

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Source

Release date

June 2015

Region

Germany

Survey time period

March 31 to April 16, 2015

Number of respondents

427 respondents

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select all they agree with.

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