Leading vehicle brands in Turkey 2023, based on sales
The place of German cars in the Turkish automobile market
German car brands have always been among the most favored vehicles in Turkey. Even though Volkswagen ranked fourth in the ranking based on unit sales in 2023, the value of imported vehicles from Germany to Turkey was by far the highest in 2022. That year, German imports were valued at over four billion U.S. dollars, twice as much as second-ranking Spain. One of the signature German car brands, BMW, struggled to keep its sales high in the Turkish market in recent years. After peaking in 2015 at over 31 thousand, BMW sales dropped to 23.8 thousand units sold in 2023.
Electric vehicle market
In 2022, BMW secured the top spot in the ranking for the sales of electric cars in the country. However, in 2023, the Turkish electric car manufacturer, TOGG, took over the first place, selling 19.6 thousand vehicles in that year. As opposed to many European countries, the BEV market in Turkey is still small. From 2020 to 2023, electric vehicle sales in the country have been still relatively low compared to gasoline and diesel cars. However, the EV market in Turkey saw about 833 percent growth in 2023 compared to the previous year and is expected to follow an increasing trend over the upcoming years.
