Canada types of information shared with companies 2015

The statistic presents information on types of personal data likely to be shared with companies in exchange for personalized service or rewards in Canada in 2015. According to the source, 59 percent of responding Canadians were willing to share their address with companies if it meant getting more personalized services from them, while 22 percent would share their online browsing history for that purpose.

Personal information likely to be shared with companies in exchange for personalized service or rewards in Canada 2015, by type

Characteristic	Share of respondents
Name	82%
E-mail	81%
Nationality	73%
Hobbies and interests	68%
Date of birth	68%
Occupation	66%
Household information	63%
Address	59%
Iformation about lifestyle	51%
Income level	48%
Online purchases	36%
Mobile phone number	31%
Web history	22%

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Release date

September 2015

More information

Region

Canada

Survey time period

2015

Method of interview

Online survey

Supplementary notes

The source does not provide information on the sample size, only that it was nationally reprsentative. Total sample size for the global survey was 20,168. The date of the study was not provided

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