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Luxury shoppers in the U.S. - ad recall 2015

The statistic shows data on the media through which luxury shoppers saw or heard advertising as of September 2015. Shullman Research Center found that 44 percent of respondents who bought a luxury product or service in the past 12 months recalled seeing advertising in e-mails during the 30 days leading up to the survey.

Media via which luxury shoppers saw or heard advertising as of September 2015

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Source

Release date

September 2015

Region

United States

Survey time period

September 2015

Special properties

in the last 30 days / among consumers who bought luxury products and services in the past 12 months

Supplementary notes

Note: the source does not provide information on the methodology (numer or age of respondents, type of survey, date of survey). The date of survey provided in the publication date.
Figures for traditional media taken from here.

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Statistics on "Advertising consumption and perception"

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