U.S. retail snack dollar sales share 2015, by type

This statistic presents the retail snack dollar sales share in the United States for the 52 weeks ending June 27, 2015, broken down by type. Salty snacks accounted for a share of 25.1 percent of U.S. snack dollar sales.

Snack industry

The United States food industry has profited from the growing demand in snacks during the past decade. Total sales of this category increased significantly from 2005 to 2010 and are expected to reach 47.5 billion U.S. dollars in 2015. Sales of potato and tortilla chips, as well as crackers accounted for more than half of the total sales.

Sales of salty snacks in supermarkets nationwide amounted to approximately 9.67 billion U.S. dollars between 2014 and 2015. Crackers and potato chips were particularly popular among U.S. consumers during this period — cracker sales exceeded 6.87 billion U.S. dollars while potato chip sales totaled nearly 5.69 billion. Furthermore, convenience stores across the country sold more than two billion U.S. dollars’ worth of potato and tortilla/corn chips in 2014. Lay’s was the number one potato chip brand in the U.S. in 2014/2015. At the same time, Fritos, Frito Scoops and Fritos Flavor Twists were the leading corn snack brands, with combined sales amounting to over 800 million U.S. dollars. PepsiCo-owned Frito Lay is the country’s leading potato chip and corn snack company.

Healthier options such as fruit and vegetables accounted for roughly 25 percent of total retail snack sales. In 2014, retail sales of snack nuts exceeded 3.8 billion U.S. dollars.

Retail snack dollar sales share in the United States in 2015, by type*

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Release date

September 2015


United States

Survey time period

52 weeks ending June 27, 2015

Supplementary notes

* Retail sales tracked by Nielsen Perishables Group for the 52 weeks ending June 27, 2015.
Salty snacks: includes chips, crackers, pretzels, popcorn and nuts.
Fruit/vegetables: includes both prepared and whole commodities that can be eaten without preparation.
Indulgent: includes ice cream, cookies, mini desserts (like mini cupcakes and pies) and commercial snack cakes like Hostess.
Refrigerated snacks: includes cheese and yogurt/dairy.
Confections: includes candy, chocolate and gums.
Bars: includes cereal, granola and health bars.
Other: includes frozen appetizers, and accompaniments such as deli dips.

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