Programmatic share of digital display ad spending in the United Kingdom 2013-2016

This statistic illustrates the share of programmatic digital display advertising spending of total display ad spending in the United Kingdom (UK) from 2013 to 2014, with a forecast to 2016. In 2015 ad spending for programmatic digital display was expected to account for 59 percent of total display ad spending.

Share of digital display advertising spending going on programmatic ads in the United Kingdom (UK) from 2013 to 2016*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2015


United Kingdom

Survey time period

2013 to 2014

Supplementary notes

* Digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets.
** Forecast.
*** Total display advertising includes banners, rich media, sponsorship, video and other.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Programmatic advertising in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.