Programmatic share of digital display ad spending in the United Kingdom 2013-2016

This statistic illustrates the share of programmatic digital display advertising spending of total display ad spending in the United Kingdom (UK) from 2013 to 2014, with a forecast to 2016. In 2015 ad spending for programmatic digital display was expected to account for 59 percent of total display ad spending.

Share of digital display advertising spending going on programmatic ads in the United Kingdom (UK) from 2013 to 2016*

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Source

Release date

September 2015

Region

United Kingdom

Survey time period

2013 to 2014

Supplementary notes

* Digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets.
** Forecast.
*** Total display advertising includes banners, rich media, sponsorship, video and other.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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